SEO Basics & Definition
Let start with the basics of SEO and how it works. The businesses with the best search engine rankings understand the grand importance of SEO optimization and why it’s so integral to your website, but of course they had to master the basics first OR hire an SEO Agency like Cohn Media to do it for them.
SEO is an acronym that stands for search engine optimization, which is the process of optimizing a website to get organic, unpaid, raw traffic from the search engine results page and in today’s age, 90% of the time that search engine is Google.
In other words, SEO involves making certain key revisions or changes to your website design and content that make your site more attractive to search engines such as Google or Bing. One does this in hopes that search engines will display your website as a top result on the search engine results page; the #1 organic position being the ultimate goal obviously.
Google wants to provide the best content and most authoritative service for their users, or at least that’s what they claim. What this means is delivering results on their pages not only of very high quality, but also relevant to what the searcher is looking for.
In order to do this, Google will scan and crawl millions of different websites in a matter of milliseconds to offer a better understanding of what the user is looking for. This helps them deliver more relevant results to those who are searching for particular topics, or keywords.
Similarly, Google will scan the site to determine how easy it is to navigate and read, how fast it loads, if the content is original and unique, if the images are original and HD quality and if the backlink profile is strong, among other factors. Google will then reward user-friendly sites with higher rankings on their search engine results page.
There are many benefits of implementing search engine optimization for your website and business. By improving your SEO, you can work to expand your visibility on the Google and other search engines. This helps you reach, engage and attract more customers therefor increasing your revenue. By providing more engaging and effective SEO-focused original content, you will 100% increase your chances of bringing in more targeted organic traffic to your website. Furthermore, by adjusting your website and content for greater visibility and readability, your website Domain Authority (DA) increases, giving you a better opportunity to pop up on the #1 position!
What are Backlinks?
Cohn Media focuses a lot of our work on attaining high quality backlinks. Backlinks appear across the Internet when a website mentions another website, and then “links” to it. Referred to as Incoming Links, backlinks build their relationship through external websites. The links from other, outside domains point to the webpages on your own website. Whenever a backlink occurs, it’s similar to being presented with a vote of confidence for a particular page of yours. The more votes you get from from other sites creates a very positive effect on search visibility and a site’s ranking performance. Furthermore, the higher Domain Authority (DA) a site has linking to you, the more valuable the link is and the better you’ll rank for key search terms related to your industry. DA scores rank sites 1-100. Many factors relate to the score you will receive including authoritative and legit content, website speed, powerful backlinks and a few others elements.
Why are Backlinks Important?
Backlinks are very important for both the search engines and end users. For search engines like Google, Yahoo or Bing, it allows them to determine how authoritative and relevant your site is, on topics you are trying to rank for. Furthermore, incoming backlinks sent to your website/domain are a powerful signal to the search engines that other external websites are truly endorsing your website and content contained. If a lot of websites are linking to the same webpage and/or website, Google or other search engines will conclude that your content is worth linking to, and also worth ranking higher on a SERP (search engine results page). From the beginning of the internet, the number of backlinks is an indicator of a page’s popularity and strength and authority. Today, algorithms were created to assist with other ranking factors; pages are now ranking higher based on the quality of the links received, less on the quantity.
Furthermore, with an end user / consumer, backlinks connect web searchers with information that is alike what is being written on other resources. I.E, when a consumer is reading a page that discusses “the importance of drug rehab for addiction and alcoholism.” As they scroll down on the webpage, it’s commonplace that they’ll see another link with a study on “the importance of drug rehab for addiction and alcoholism.” In this particular case, a backlink will establish connection points for the information that a web searcher is ultimately looking for. Notice the two backlinks above – both are owned and operated by the owner of Cohn Media and will now get SEO juice from Cohn Media. Those two websites being linked to above have been live for over 10 years, have thousands of high DA backlinks and are considered the highest authority for drug and alcohol rehab industry Nationwide. Being a client of Cohn Media has its advantages as all websites will get links from these sites as well as many other High Domain Authority websites we own and control. This external link creates a strong, solid experience because it transfers the consumer directly to additional favorable information that the end user was looking for in the first place! Trust the best Arizona SEO Agency – Cohn Media.
How Do You Build Backlinks?
Great question! Now that you understand how backlinks work and how important they are, how do you acquire these high DA links to your website? Link building is absolutely critical to the success of any SEO/Online Marketing campaign, especially when referring to ranking organically. The backlink situation today is way different than it was 8-9 years ago. The concept of simply acquiring thousands of backlinks with a low DA, OR only having links from one or two websites isn’t going to affect your ranking position on google. There are also many programs available to manage and optimize your websites backlink profile. Majestic, Buzzstream, and Moz offer tools to help you manage and optimize your link profile. Cohn Medis uses their own proprietary Backlink Optimizer Tool. In addition, we like to reference Sem Rush.
Check out the following few link-building tips that work in 2019:
- Guest Post Blogging From Authoritative and Popular Bloggers, Blogs and Webmasters
- Original Research Articles with Legit and Informative Insights
- Relationship Building with Influencers In Your Industry
- Link Reclamation
- High Quality, Original Written Content From Blogs, 1500+ Words or More
- Building Relationships with Webmasters and SEO Specialists Like Cohn Media Who Have Access To High Domain Authority Sites Already!
- Digital marketing and SEO is a great way to leverage your business’s online presence. There are a wide range of approaches when it comes to digital marketing and advertising, and we’re here to help you explore the best options for your business.
- Digital marketing and SEO comes in many forms: mobile advertisement, video advertising, web banners, re-marketing, re-targeting, search engine optimization (SEO)
- Our experience in the digital market and SEO industry allows us to identify the best tactic for your business, properly implement convincing ads, and keep up with campaign analysis to make sure our methods are producing the right results.
Cohn Media’s Proprietary Keyword Software Program:
Cohn Media, Arizona’s premier SEO / Online Marketing company, has developed a proprietary keyword software program that makes it easier and faster for search engines to index websites and get those key organic spots on the top of page 1 of Google. The program acts as a plug-in on the footer of your website. The links point to custom created content relating to your business, then those links are backlinked from other websites with high domain Authorities. (DA) The result is your website popping up #1-4 (usually) on page 1 of Google. With this system Cohn Media has a huge advantage over other online marketing agencies. It involves tapping into a network of thousands of businesses to get you ranking for keywords that will generate new business/sales for you. We do this with backlinks and custom content creation for the services you offer, and geotarget within 30-50 miles of your business location. We put heavy focus on getting your Google Business profile ranking, since that’s what is being displayed now for businesses like yours and services “near me.” Contact us for more, detailed information about our proprietary keyword software SEO program! firstname.lastname@example.org 866-578-4947
SEO is one of the most underrated and forgotten about tactics to increase your website’s exposure and revenue streams. Getting unique and high authoritative (DA) backlinks, creating engaging and original content and a handful of other SEO tactics is critical for ranking higher (preferably page 1) in the SERPs and for improving your SEO in general. Google’s newest algorithm on evaluating links has evolved in the recent years, creating a more challenging process to acquire high quality backlinks. Start working on strategies to get valuable backlinks in 2019 to help improve and optimize your search visibility. Call Cohn Media today and get your backlink profile working in your favor! We want you to start ranking ON PAGE 1 and elevate your business to the next level! 1-866-578-4947