What are Backlinks?
Backlinks appear across the Internet when a website mentions another website, and then “links” to it. Referred to as Incoming Links, backlinks build their relationship through external websites. The links from other, outside domains point to the webpages on your own website. Whenever a backlink occur, it’s similar to being presented with a vote of confidence for a particular page of yours. The more votes you get from from other sites creates a very positive effect on search visibility and a site’s ranking performance. Furthermore, the higher Domain Authority (DA) a site has linking to you, the more valuable the link is and the better you’ll rank for key search terms related to your industry. DA scores rank sites 1-100. Many factors relate to the score you will receive including authoritative and legit content, website speed, powerful backlinks and a few others.
Why are Backlinks Important?
Backlinks are very important for both the search engines and end users. For search engines like Google, Yahoo or Bing, it allows them to determine how authoritative and relevant your site is, on topics you are trying to rank for. Furthermore, incoming backlinks sent to your website/domain are a powerful signal to the search engines that other external websites are truly endorsing your website and content contained. If a lot of websites are linking to the same webpage and/or website, Google or other search engines will conclude that your content is worth linking to, and also worth ranking higher on a SERP (search engine results page). From the beginning of the internet, the number of backlinks is an indicator of a page’s popularity and strength and authority. Today, algorithms like the most recent Google Penguin, were created to assist with other ranking factors; pages are now ranking higher based on the quality of the links received, less on the quantity.
Furthermore, with an end user / consumer, backlinks connect web searchers with information that is alike what is being written on other resources. I.E, when a consumer is reading a page that discusses “the importance of drug rehab for addiction and alcoholism.” As they scroll down on the webpage, it’s commonplace that they’ll see another link with a study on “the importance of drug rehab for addiction and alcoholism.” In this particular case, a backlink will establish connection points for the information that a web searcher is ultimately looking for. Notice the two backlinks above – both are owned and operated by the owner of Cohn Media and will now get SEO juice from Cohn Media. Those two websites being linked to above have been live for over 10 years, have thousands of high DA backlinks and are considered the highest authority for drug and alcohol rehab industry Nationwide. Being a client of Cohn Media has its advantages as all websites will get links from these sites as well as many other High Domain Authority websites we own and control. This external link creates a strong, solid experience because it transfers the consumer directly to additional favorable information that the end user was looking for in the first place!
How Do You Build Backlinks?
Great question! Now that you understand how backlinks work and how important they are, how do you acquire these high DA links to your website? Link building is absolutely critical to the success of any SEO/Online Marketing campaign, especially when referring to ranking organically. The backlink situation today is way different than it was 8-9 years ago. The concept of simply acquiring thousands of backlinks with a low DA, OR only having links from one or two websites isn’t going to affect your ranking position on google. There are also many programs available to manage and optimize your websites backlink profile. Majestic, Buzzstream, and Moz offer tools to help you manage and optimize your link profile. Cohn Medis uses their own proprietary Backlink Optimizer Tool. In addition, we like to reference Sem Rush.
Today, many of these backlink strategies are outdated and over-rated. Check out these few link-building tips that work in 2019:
- Guest Post Blogging From Authoritative and Popular Bloggers, Blogs and Webmasters
- Original Research Articles with Legit and Informative Insights
- Relationship Building with Influencers In Your Industry
- Link Reclamation
- High Quality, Original Written Content From Blogs, 1500+ Words or More
- Building Relationships with Webmasters and SEO Specialists Like Cohn Media Who Have Access To High Domain Authority Sites Already!
- Digital marketing and SEO is a great way to leverage your business’s online presence. There are a wide range of approaches when it comes to digital marketing and advertising, and we’re here to help you explore the best options for your business.
- Digital marketing and SEO comes in many forms: mobile advertisement, video advertising, web banners, re-marketing, re-targeting, search engine optimization (SEO)
- Our experience in the digital market and SEO industry allows us to identify the best tactic for your business, properly implement convincing ads, and keep up with campaign analysis to make sure our methods are producing the right results.
Getting unique and high authoritative (DA) backlinks is critical for ranking higher (preferably page 1) in the SERPs and for improving your SEO in general. Google’s newest algorithm on evaluating links has evolved in the recent years, creating a more challenging process to acquire high quality backlinks. Start working on strategies to get valuable backlinks in 2019 to help improve and optimize your search visibility. Call Cohn Media today and get your backlink profile working in your favor!We want you to start ranking ON PAGE 1 and elevate your business to the next level! 1-866-578-4947